Through omNovia’s versatile set of APIs integration with marketing automation tools such as Eloqua, Marketo, Salesforce.com or HubSpot is a breeze. Last month omNovia engineers implemented an integration with Eloqua for LogiXML. Integration with marketing automation software would allow you to gather real-time information about your webinar attendees from omNovia and take actions such as sending emails thanking them or offering them to attend another webinar based on their omNovia room activities, etc.

Integration with Salesforce.com can help with sales related automation enabling you to track prospects with more accurate information, including feedback such as poll answers from omNovia rooms.