Through omNovia’s versatile set of APIs (Application Programming Interfaces), integration with software such as Eloqua, Marketo, Salesforce.com or HubSpot is a breeze. Integration with marketing automation software lets you collect real-time information about your webinar attendees from omNovia and take actions such as sending emails thanking them or offering them to attend another webinar based on their omNovia room activities, etc. Integration with Salesforce.com can help with sales related automation. This lets you track prospects with more accurate information, including feedback such as poll answers from omNovia rooms.