What is Social Proof?
“Since 95% of people are imitators and only 5% initiators, people are persuaded more by the actions of others than by any proof we can offer.” Cavett Robert
Social proof is defined as a psychological phenomenon that assumes surrounding people possess more knowledge about a certain situation or a problem and therefore they [...]
According to a market research by Wainhouse Research, more than 90% of sales managers plan to use webinars in 2009. Moreover, it is widely believed that today’s difficult economic situation will only accelerate the use and acceptance of sales webinars. So, what makes webinars such an important tool in sales executives’ eyes?
There are four main [...]
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