Webcasting Live Events

A growing application of web conferencing these days is in “webcasting” live events. Organizations, trade shows, hotels and other AV (Audio Video) providers are slowly but surely getting accustomed with the idea of showing their events online in live and recorded formats. There is, of course, significant cost savings associated with this practice since a [...]

Cost and Price are not Interchangeable

Cost and Price are not Interchangeable
In every day speaking, there is often confusion in the understanding of the difference between price and cost. What is the difference between cost and price?
According to the Oxford English dictionary, price is the amount of money expected, required or given in payment for something, while cost is the total [...]

Webinars as a Sales Tool

According to a market research by Wainhouse Research, more than 90% of sales managers plan to use webinars in 2009. Moreover, it is widely believed that today’s difficult economic situation will only accelerate the use and acceptance of sales webinars. So, what makes webinars such an important tool in sales executives’ eyes?
There are four main [...]