Holding a webinar for marketers has established itself as a valuable application for generating qualified leads, expanding to new markets and allowing marketers to leverage a technology that satisfies todays social consumer. Today, we are happy to announce that our founder and CEO, Shawn Shadfar, will be covering techniques and best practices from taking traditional marketing webinars to more engaging and effective online presentations with viable results at this years SMEI (Sales & Marketing Executives International) annual conference. He will participating in a panel discussion titled, “The Magic of Video,” and will be joined by Peter Matejcek, founder and chairman of Hustream Technologies.
“One of the biggest mistakes companes make when creating online video is they see the Internet user as a passive viewer, when in fact they are very active,” says Shawn.
For those not familar with Shawn’s background, here is a quick snapshot of his accmplishments:
- Member of the engineering team that invented the first java-based smart card
- Directed the Information Security Group at Schlumberger, a division he co-founded in ’99 that served NASA, the U.S. Department of Defense and Fortune 1000 companies
- Achieved two Master of Science degrees – EE from Georgia Tech and CS from Ecole Superieure d’Electricite in Paris
The conference will take place in October from the 28th to the 30th in Philadelphia, PA. For more information about the conference as well as registration, you can visit there site here. In addition, we will be using our StageToWeb solution to live cast Shawn’s presentation and we’ll post the re-cast here and a transcript afterwards. Make sure to keep an eye on that if you can’t make it to the conference.
We hope to see you at the conference.
